Every year, Pantone Inc., a company best known for its standardized color matching system, announces the color of the year, based on what it believes will be the year’s “it” shade. This coming year’s hue is ultra violet or more specifically, PANTONE 18-3838. On Pantone’s Instagram, they announced the bold color saying, “Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
According to Pantone’s executive director, Leatrice Eiseman, in a New York Times article, this complex and introspective shade of purple “communicates originality, ingenuity, and visionary thinking that points us towards the future.” Eiseman continued, “It’s also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new and extraordinarily beautiful.”
Show your life and home some love this year by adding a pop of this rich and inspiring tone throughout your home.
Learn more about the color of the year here: